Most of us know the old adage, “you are what you eat.” However, many of our image insecurities are being projected onto produce we pick up at our local grocery stores and supermarkets. It seems that food’s body image problem. The solution is to eat ugly produce to save money and the planet.
According to one expert, as well as the Food and Agriculture Organization, 40% of produce from our country goes wasted! That truly is the statistic, which obviously means that almost half of the food produced in America is rejected because it’s not pretty enough. Ugly food just doesn’t appeal to consumers. In fact, farmers won’t even bother to pick that produce since they won’t be able to sell it, and retailers will send it back because it doesn’t stand up to the aesthetic standards.
Fruits and vegetables aren’t bought when they are bruised or misshapen. People prefer a bright red shiny apple, regardless of how it tastes or if it’s tasteless, to a slightly bruised, less than pretty organic and delicious apple. It’s sad, but it is true.
While it is true that or vegetable can cause oxidation to occur, but there is no scientific evidence that oxidized foods are bad for you. What is true about bruised produce is that it can become mouldy quicker. The only remedy to the that is simply to eat the fruit sooner.
There are no adverse health effects with regards to misshapen or bruised fruit. The problem is that most consumers are brainwashed, so to speak, about food that doesn’t look absolutely perfect thankfully, some people are taking the right action, rather than wasting all this good food. Not too long ago, Whole Foods will partner up with Imperfect Produce to sell all that imperfect produce. What’s more is that all these unwanted fruits and vegetables will be sold at discounted prices in California, to begin with, and eventually, and hopefully, spread all over the country.
This is a food waste activist taking action who began a petition that lead to this program. The goal should be so that there is no waste at all.
All this wasted produce is not only a waste, but also something terrible with regards to the environment. For those who understand composting it simple. For those who don’t, it’s about the decomposing fruits and vegetables that produce a greenhouse gas known as methane, and also 86 times more powerful than carbon dioxide.
Following suit are Canada and France, who have also began the reduction of food waste roasters selling misshapen fruits and vegetables. It’s an excellent program that gets a big thumbs up from us.
For more information on imperfect food, click the links below.